white riversDhurandhar GPT
The brief
Film marketing lives and dies on the internet’s mood — you have to see the moment before it happens.
The idea
We spotted Akshaye Khanna’s scene in Dhurandhar before anyone else did, then built Dhurandhar GPT — a custom AI tool from our in-house tech team that let fans cast themselves in the film’s world.
The outcome
A moment we spotted early, turned into a trend by fans.