Game-changing ideas in the cricket conversation

Client: Astral Pipes & Dream11
Sector: Sports
What we did: Sports marketing, Global creator
Agency: White Rivers Media

The brief

During cricket season, every brand is fighting to be noticed in the same conversation.

The idea

Two sports-marketing ideas that made brands part of the cricket conversation: a cricket-season film for Astral Pipes, and Khaby Lame — the international entertainer — as the perfect mouthpiece for Dream11.

The outcome

Brands fans actually noticed and talked about.