MAGIC — The Quick Style × Diljit Dosanjh

Client: Coke Studio Bharat
Sector: FMCG / Music
What we did: Creators, Music, Culture
Agency: White Rivers Media

The brief

Coke Studio Bharat wanted its music to travel beyond the people already listening.

The idea

We put the world’s favourite Norwegian dance crew and Punjab’s biggest global star in one frame — a collision of two fandoms, built to be shared by both.

The outcome

Two fandoms. One frame. Built to be shared.