Toofani, in every corner of culture

Client: Thums Up
Sector: FMCG / Beverages
What we did: Brand collabs, Film, Always-on
Agency: White Rivers Media

The brief

Thums Up is one of India’s most iconic brands. The challenge was keeping it culturally present for a generation that lives online.

The idea

We took Toofani to the places India already loves — a biryani table with Behrouz, the Toofani Biryani campaign with Farah Khan and Sarah Todd, a Toofani gully cricket challenge, and Thums Up’s IPL and World Cup moments.

The outcome

One icon, showing up wherever India gathers.