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Case study · Hero Vida

VX2 — an international launch, made in-house

Client
Hero Vida
Sector
Auto & EV
What we did
AI-enabled production, Launch film, Creators
Agency
White Rivers Media

The brief

Hero Vida needed a launch film for the VX2 electric scooter that looked international — on a timeline and budget that didn’t allow for a traditional overseas shoot.

The idea

An AI-enabled, digital-first production workflow delivered international-scale visuals from a fast, controlled in-house process. At the launch, The Quick Style took the stage with Anil Kapoor, and creators like Viraj Ghelani and Sourav Joshi snuck the scooter into their usual chaos.

Hero Vida — vertical social content
Hero Vida — vertical social content

The outcome

60+ influencers activated at launch.

Next case — TATA Consumer — NourishcoSay Never — a brand built from zero